Friday, 21 September 2012

Poster Analysis #2



Title: Cooking History
Director: Peter Kerekes
What Happened? 
This documentary follows the lifestyle of military cooks for different European armies and what sort of food they make for the soldiers and so on.

The main image of the poster is a dead bird ontop of a sauce pan with a herb in his beak.
You are drawn instantly to this picture as it is placed in the centre of the poster and is a large, shocking image which makes you wonder about what the film is about.
Above the picture, the title is in bold CAPITAL letters, with a very simple font, which is very similar to the last poster I analysed. This seems to be a recurring convention in all the documentary style film posters.
The background is plain white, so that it shows off the shadow of the dead bird underneath the image and also it shows the title up more and makes it stand out alot.
The information is conventionally placed at the bottom of the poster, with all the film production and sponsors and the website to find out more. These are less noticeable than the title as it is in a lighter colour with smaller print, as it is just the information that doesn't completely advertise the whole documentary.
Below the title there is the slogan "6 Wars. 10 recipes. 60 361 024 dead." This makes the audience wonder which wars? What are the recipes and what is the significance of the 60,361,024 dead? Is it the number of dead animals the cook or of the soldiers? This slogan creates so many enigma codes, it makes the audience want to watch the documentary. The numbers are also in a red colour in order for it to truly stand out to catch the audience's attention.
It should be noted that at the top of the page, above the title is a symbol which looks like a big cauldron which you would cook food in, but the lines at the side of it makes it look like two canons, which symbolizes the armies and the wars.

This poster is very simple design, but has many features in it that does capture the audiences attention, such as the main image of the dead bird, the symbol at the top of the page and the slogan beneath the title.

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